Out-of-home advertising offers multiple benefits for businesses of all sizes and in all industries. Here is a look at some of the most notable benefits that this type of advertising can provide:
Highly impactful. Unlike other forms of advertising, such as television commercials, outdoor ads don’t have to be invited inside. In other words, people don’t have to turn on a TV or a computer or open a magazine to view them. These ads are part of the environment, are instantly seen, and cannot be turned off. As such, they create a significant impact.
Attention-grabbing. Also unlike other forms of advertising, such as ads in magazines or newspapers, or commercials on TV, outdoor advertisements stand alone. This means that they don’t have to compete with other ads. This means that once these ads are seen, they are more likely to be committed to memory, as people are less likely to forget the ads they’ve seen and be swayed by the competition.
High reach. For brands that are aiming to reach a broad audience, outdoor advertising is an excellent option. That’s because it consumers that businesses may not believe would be interested in a product or service and therefore would not target with other marketing methods can see these advertisements. Moreover, people who may not have access to other advertising modalities, such as social media, have access to out-of-home advertising.
It’s engaging. Consumers are more likely to enjoy viewing a large billboard while they are on a road trip or an ad placed inside a subway car than they are to enjoy viewing commercials on their television. Outdoor advertising breaks up the monotony of a day-to-day commute, while television and magazine ads are often viewed as being interruptive. This means that consumers are more likely to engage with this method of advertising and are more inclined to commit brands to memory and take action, such as making a purchase.